Popular History Posts - Katherine Roberts

Just think what I could have done with a blog...

My thoughts on blogging range from "what a great way to reach readers all over the world!" to "complete waste of time" depending on my current mood and Amazon rankings. If you blog, you'll probably have your own opinion that falls somewhere inbetween. The fact is blogging takes time (and good blogging takes a lot of time), and whether that time and energy is well spent when you're also trying to write a book is questionable at best.

The ideal solution for authors might be to use our blog posts to give a subtle shoutout for our published books - that's the way our publishers see them working, I'm sure. But all evidence points to this being a real turnoff for readers - and I know Ms Hoffman frowns upon too much self-promotion on this blog. Posts that give genuine value in themselves, however, are likely to spread far and wide - either because they are entertaining, or educational, or just somehow hit the zeitgeist where it hurts. Such posts get passed around the world by word-of-mouth (or, more likely these days, tweet-of-virtual-beak) in much the same way as word of a good book gets around, seemingly by magic. A great blog post can therefore lead to the book... but if a book is strong enough to generate its own word-of-mouth, then what purpose does a blog post by its author serve?

It's a chicken and egg question, which I'm not even going to attempt to answer here. But as a mathematician, I find statistics interesting. So, since this is my first post of the New Year when people traditionally take stock of such things, I thought I would look up the stats for my own monthly posts on this History Girls blog and see which ones have proved most popular (they are all still live, so if you're curious to know why then just follow the links below to read the full post).
 
Not so popular
As I suspected, those posts ranking lowest are the ones I wrote to please my publisher. Nobody is much interested, it seems, in Camelot Castle, Dark Age Breakfasts, or Quests for the Holy Grail...which is a shame, since these are subjects I obviously feel quite passionate about or I would not have spent more than two years of my life writing a series of books based upon them. However, a couple of these "please the publisher" posts also sneaked into my top ten, so perhaps it's not the subject matter that is unpopular, but simply the way I wrote about it? (Note to self: same might apply to books.)

Interesting for some
'Midlist' posts, gathering several hundred views each, include Historical Plots, Retro Reading Lists, and How to Become an Author... mostly career/writing posts, which appeal to a slightly larger online audience but still not a large number of readers.

Popular
My top ten posts on this blog are, in reverse order:

10. From Anne Frank to War Horse (children's historical books)
9. Grand National Memories
8. In Search of King Arthur's Crown
7. Ten things you can't do with a Kindle
6. Why I didn't write The Hunger Games
5. The Suffragette who Died to be Heard 
4. Ancient Egyptian Adventures
3. A Brief History of the Olympic Torch
2. Have Written a Fairytale - will travel?

And way ahead of all of these, with well over a thousand views and counting:

1. Did Joan of Arc hear the Voice of God?

Which is interesting when you consider Quests for the Holy Grail ranked so low, but perhaps encouraging that, in 2014, God (or possibly Joan of Arc) still ranks above Fairytales, the Olympic Games, Ancient Egypt, the Suffragettes, King Arthur, the Grand National, several popular children's titles, and Amazon's Kindle!

*** Happy New Year to all our dedicated bloggers and readers! ***

Katherine Roberts writes fantasy and historical fantasy for young readers. Her latest series is the Pendragon Legacy quartet about King Arthur's daughter. All four titles are now available in hardcover, paperback and ebook. More details at www.katherineroberts.co.uk/page3.htm

Black Swans and the Value of the Unknown – Katherine Roberts

black swan

Not that long ago,  Europeans assumed all swans were white. Until the sighting of the first black swan in 1697, when Willem de Vlamingh explored the Swan River in Western Australia, nobody other than the Australians thought a black one could ever exist. Now we know black swans do exist, and they are beautiful as you can see.

Apart from this post being a good excuse for some pretty swan pictures, I'd like to introduce you to a book a friend recommended called Black Swan. In it there's an interesting concept called an “anti-library”, which argues that the unread books in your library are more valuable to you than those you have read.

Now, I know all the history lovers out there are going to say wait a minute! Surely the more books you read, the greater your knowledge, which makes all those books you have read valuable? Books, after all, define our history.

But even if you have read all the books in the world, then what about the knowledge – the “anti-history” if you like – that has not yet been discovered, or has been lost/burned/suppressed/forgotten along the way? Isn’t this anti-knowledge just as important? In fact such undiscovered knowledge, when it comes to light, can often change what was once widely accepted as true. Once, remember, everyone believed all swans were white. Now that black is known to be just another colour of swan, the current “anti-swan” is the pink swan nobody has yet seen… which is not the same thing as saying a pink swan does not exist, of course.

Ok, before you get too excited, I’ll admit to some digital fakery here.

 

But what in the green river, I hear you ask, do coloured swans have to do with the History Girls?

Once upon a time (i.e. 15 years ago, when I started my professional writing career), there was no blogosphere. Authors wrote books, and – if they were lucky or talented or persistent enough – got their books published, after which the publisher did all the PR, and booksellers did the bookselling. The author had very little to do with this side of things, except for turning up to do a reading now and again. I even remember my late agent telling me that I couldn’t write an article about my first book for a magazine, in case this clashed with something my publisher was doing, such as selling an exclusive extract to a national newspaper (er...in my dreams).

Over the past few years, all that has changed. Authors are expected to have an online platform and be available to their readers online. Fine maybe if those readers - like the lovely reader who has made it this far through my post - come to them. But not so fine if the author seeks out potential readers and hammers on their virtual doors (just think how you feel when a pushy double-glazing salesman calls!). I think publishers can just about get away with this, especially if they are giving away freebies such as review copies of hot new titles, but authors doing their own PR need to take care not to put their foot in it - the virtual door, I mean.

white swans

Let's go back to the swans. On publication day, that exciting debut author you know nothing about and are therefore rather curious to find out about, must become known - in the process losing some of their value. Whether this value is to booksellers in the form of actual sales figures, to their fans in a less-than-airbrushed photograph showing the odd wrinkle or two, to school librarians who might be disappointed to see their hero is actually shorter than they thought and wears glasses, or to potential readers exposed to a thousand and one blog posts, tweets and Facebook pages... the author is now part of the white swan crowd, doing the same things all the other white swans are doing. And as we all know, beautiful as white swans are, only the black ones (or the pink ones?) tend to stick in people’s memories.

So - paradoxically - unless you are a celebrity of some sort or have written a best-seller the world already loves, perhaps the best way to remain valuable as an author is to stay as mysterious as possible. Retreat behind a pseudonym, write under initials, use a digitally-enhanced photo, wear sunglasses, maintain online silence, paint yourself green, whatever it takes.

 

green swan anyone?

 

Which is why this post talks about swans and contains only a tiny bit of history. Please express your horror below.

 ***

Katherine Roberts has just finished her Pendragon Legacy series published by Templar, where King Arthur's daughter sets out on a quest for something that should not exist in this world... no, not a pink swan! Watch the trailer HERE

For more details of this series and Katherine's other books visit www.katherineroberts.co.uk